
BACKGROUND
Marketing Experience
DIGITAL MARKETING STRATEGIEST
September 2024 - Present | Stream Companies
West Chester, PA
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Manage 150+ paid media campaigns monthly across Amazon Ads, Google Ads, YouTube, Simpli.fi, and Fullthrottle while optimizing $100K–$400K in client budgets
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Develop data-driven strategies, reporting insights with actionable insights on CTR, conversions, engagement, and budget recommendations to improve campaign performance and ROI.
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Implement UTM tracking, and SEO best practices to improve attribution, reporting accuracy, and campaign visibility
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Collaborate cross-functionally to execute campaigns aligned with client goals
MARKETING COORDINATOR
Jun 2023 - Mar 2024 | Chiroforge
Chaska, MN
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Managed social media accounts and content strategies to increase engagement and strengthen brand presence
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Developed social calendars through Sprout Social and coordinated email marketing campaigns for multiple clients
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Created marketing assets, including websites, logos, and promotional materials, to support brand identity
DIGITAL MARKETING INTERN
Mar 2023 - May 2023 | Chiroforge
Chaska, MN
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Analyzed website and social media traffic data to identify trends, optimize targeting strategies, and improve overall campaign performance
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Developed engaging social media content for Chiroforge's online presence while supporting content strategies for multiple client accounts
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Assisted with SEO implementation and optimized campaigns to improve online visibility
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Collaborated with team members to brainstorm innovative marketing strategies.
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Created and scheduled engaging content for several clients to enhance audience interaction
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Proofread and quality-checked marketing materials
ASSISTANT TO DIRECTOR OF MARKETING
Jun 2022 - Nov 2022 | The Malvern School of Glen Mills
Glen Mills, PA
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Developed blog articles, social media content, and marketing materials
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highlighting upcoming events, teacher spotlights, and school initiatives
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Maintained brand consistency across marketing channels through content review, editing, and quality assurance
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Assisted with event planning and coordination, providing support for promotional efforts and day-of event needs
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Created engaging social media posts and designed graphics to enhance audience engagement