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BACKGROUND

Marketing Experience 

DIGITAL MARKETING STRATEGIEST

September 2024 - Present | Stream Companies

West Chester, PA

  • Manage 150+ paid media campaigns monthly across Amazon Ads, Google Ads, YouTube, Simpli.fi, and Fullthrottle while optimizing $100K–$400K in client budgets

  • Develop data-driven strategies, reporting insights with actionable insights on CTR, conversions, engagement, and budget recommendations to improve campaign performance and ROI.

  • Implement UTM tracking, and SEO best practices to improve attribution, reporting accuracy, and campaign visibility

  • Collaborate cross-functionally to execute campaigns aligned with client goals

MARKETING COORDINATOR

Jun 2023 - Mar 2024 | Chiroforge

Chaska, MN

  • Managed social media accounts and content strategies to increase engagement and strengthen brand presence

  • Developed social calendars through Sprout Social and coordinated email marketing campaigns for multiple clients

  • Created marketing assets, including websites, logos, and promotional materials, to support brand identity

DIGITAL MARKETING INTERN

Mar 2023 - May 2023 | Chiroforge 

Chaska, MN

  • Analyzed website and social media traffic data to identify trends, optimize targeting strategies, and improve overall campaign performance

  • Developed engaging social media content for Chiroforge's online presence while supporting content strategies for multiple client accounts

  • Assisted with SEO implementation and optimized campaigns to improve online visibility

  • Collaborated with team members to brainstorm innovative marketing strategies.

  • Created and scheduled engaging content for several clients to enhance audience interaction

  • Proofread and quality-checked marketing materials

ASSISTANT TO DIRECTOR OF MARKETING

Jun 2022 - Nov 2022 | The Malvern School of Glen Mills

Glen Mills, PA

  • Developed blog articles, social media content, and marketing materials

  • highlighting upcoming events, teacher spotlights, and school initiatives

  • Maintained brand consistency across marketing channels through content review, editing, and quality assurance

  • Assisted with event planning and coordination, providing support for promotional efforts and day-of event needs

  • Created engaging social media posts and designed graphics to enhance audience engagement

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